Creating a brand is a true reflection of collective effort. What started as an abstract idea from individual minds, sketched on paper, only becomes reality when curiosity finds fertile ground. This ground, where time, the drive for change, and the passion for innovation converge, creates deep roots and blossoms into something extraordinary.
The cork oak fields in Abrantes were this fertile soil, embracing the idea created by Paulo Estrada, an experienced industrialist, and Le Brimet, a computational designer and Creative Director. Together, they founded the brand GENCORK with the desire to surprise the world. Cork like you´ve never seen it before, they claimed. The combination of generative design and thermal and acoustic properties of the expanded black cork was the foundation of this creation. It became the guiding force that steered the brand toward international success. In 2015, commitment, enthusiasm, and teamwork were essential to bring this dream to life, keeping it alive, dynamic, with essence and purpose, for more than a decade. Staying true to its founding principles, the brand made its mark, being highlighted at the best global design events and gaining recognition from critics, specialized media, architecture, and design studios. Now, we celebrate this journey! It’s time to share the passion with new generations, who will nurture the seed planted by the two visionaries and ensure their footprints never fade. On the contrary, it will grow into a great forest of trees, renewing itself every decade.

Thank you to everyone who believes in this project and feeds our dreams.